Monday, December 29, 2008

Joico Guest Artist Update San Diego

I attended the Joico Guest Artist Training in San Diego on Jan 17th thru Jan 21st. The new haircut collection " Minimum Maximum" Was taught by our Creative Directors Sue Pemberton and Damien Carney. The collection is inspired by the aesthetic extremities in the world of fashion minimum and maximum functions as a visual study in the extremes of hair design. What that means to us is that in fashion there are two different mind sets or styles. One can be very minimal in tone shape and fabric. The other type of design is maximized, many patterns, distorted shapes and more more more. It applies also to hairstyles. Who are you?