Joico Guest Artist Update San Diego

I attended the Joico Guest Artist Training in San Diego on Jan 17th thru Jan 21st. The new haircut collection " Minimum Maximum" Was taught by our Creative Directors Sue Pemberton and Damien Carney. The collection is inspired by the aesthetic extremities in the world of fashion minimum and maximum functions as a visual study in the extremes of hair design. What that means to us is that in fashion there are two different mind sets or styles. One can be very minimal in tone shape and fabric. The other type of design is maximized, many patterns, distorted shapes and more more more. It applies also to hairstyles. Who are you?

Pulse Underwear Fashion Show

I have recently been working with Portland underwear designer Benjamin Simms. Our goal has been to create runway looks that are reflective of Benjamins imaginitive designs. Fur mohawks, headbands, and hand quilted blond hair wefts tansformed short haired male models into a complete vision of Benjamins collection. The inspiration for his designs include luxury automobiles, Rugby, African and Australian Outback influence, and even Russian Vodka company Royal Order. Co-worker Heidi Cuthbert and I were given total creative freedom wich created a show that was unlike any I have seen.